Discover Network’s exceptional team of marketing and product development professionals are able to co-create customized value propositions that build awareness and drive increased usage. This team has developed a finely honed product development process based on industry best practices, which can be leveraged to maximize the effectiveness of Co-Branded Card programs.

By developing a Co-Branded Card with Discover Network, businesses benefit from the consumer confidence Discover Network has established. Combining the strengths of both brands enhances brand loyalty with a unique product that appeals to the widest possible range of customers.

The key to developing a successful product that will build consumer demand is creating unique value that fits the specific needs of the customer. Discover Network not only provides internal expertise, but also works with the business to design customer research to shape the program’s development. This collaboration helps identify migration-driven offer elements and general elements that appeal to the specific target segments.

Utilize fraud prevention features such as 100% transaction authorization requirement, transaction monitoring, online risk management tools and reporting, fraud alerts, fraud assistance help desk, along with training and other value-added services.

The Co-Branded Card offers a special opportunity to build brand recognition between the business and cardholders, as well as customer loyalty with businesses.

Discover Network provides enhanced data on select travel and entertainment transactions. This data is valuable to cardholders, allowing them to better track expenses and reduce account reconciliation.

Based on its industry knowledge of the small business segment, Discover Network has developed a unique, proprietary set of ancillary benefits and offers for the small business owners who expect value and reliability in their small business credit products.

Discover Network’s panel of small business owners provides issuers and merchants with a forum to test and challenge new product concepts directly, giving them the benefit of knowing how to maximize their programs before launch.

Discover Network provides merchants and issuers with an extensive toolkit designed to help kick-start their marketing efforts. Depending upon the Network relationship, the content in the toolkit can be custom-branded for each issuer and merchant.