How Issuers Can Maximize the Potential of this Spending Giant today.

A FREE Webinar hosted by Discover Network has taken place and the podcast is now available.

Through the event, attendees learned:

• Top 5 marketing strategies for the affluent customer
• Most effective communication channels
• How to use data effectively
• How to track and measure success of affluent card promotions

They also learned from subject-matter experts and gained insights on how to differentiate their program and maximize incremental revenue.

Featured guest speakers from:

• LesConcierges, Inc.
• Mercator Advisory Group
• Yankelovich

Please click here to access the podcast.