Through the ability to control acceptance, Discover Network Semi-Open Network Cards allow issuers to team up with merchants, shopping centers and other business groups to attract a specific consumer base.

Semi-Open Network Card Programs give issuers the opportunity to:

• Access potential cardholders in a new way
• Capitalize on the positive response rates of the Discover Network brand
• Profit from customer loyalty already inherent to the merchant or shopping center
• Build unique marketing programs and promotions

With Discover Network Semi-Open Network Cards, acquirers benefit from increased activity from the merchant’s loyal customers.

Semi-Open Network Card programs give acquirers the opportunity to:

• Increase sales opportunities tied directly to your merchants
• Experience growth in customer loyalty, leading to increased revenue

With Discover Network Semi-Open Network Cards , merchants can easily create branded credit cards to be used in locations that you choose. Merchants can tie promotional incentives to card use for greater revenue opportunities and track customer spending patterns.

Semi-Open Network Card programs give merchants the opportunity to:

• Deliver promotions
• Use existing equipment with no need for extensive training
• Utilize the modular program framework to easily get started
• Build customer loyalty and increase brand recognition
• Increase knowledge about loyal customers and track their spending