Build loyalty by showing cardholders you value their business. By using a robust rewards program, cardholders will be 15% less likely to leave.^* Perks Everyday incents cardholders to stay with your financial institution, because switching financial institutions may mean losing valuable rewards.
^* Celent, LLC 2006.

Perks Everyday is a marketable benefit that clearly differentiates issuers from those without a rewards program.

A rewards program provides cardholders with a powerful reason to activate and use their credit card. In fact, rewards cards have the highest monthly spend—more than three times that of standard cards.^{* *} That all adds up to an improved bottom line.
^{* *} Aité Group 2007.

To assure programs fit the issuer’s needs and goals, Discover Network offers three levels of Perks Everyday rewards to choose from:

Level 1—Basic Perks is a turnkey rewards program that includes standard rewards offerings of gift cards, merchandise, travel and charitable donations, along with a standard earn rate, annual point cap and expiration term.

Level 2—Branded Perks includes all the features of Basic Perks, plus an issuer co-branded Web site, interactive voice-response (IVR) scripted greetings and options for annual fee reporting and automated bonusing.

Level 3—Custom Perks includes all the features of branded Perks and adds options for custom Web site design, additional redemption choices and capabilities that improve overall cardholder loyalty. Issuers can improve product cross-sell and cardholder retention by pooling additional points earned on products, such as loans, lines of credit and online bill payments.