Chip Technology (EMV)

The global standard for processing in‑store card transactions

What is chip technology?

Chip technology, or EMV, offers a safer checkout compared to swiping a card. The chip generates unique data for every transaction. Introduced two decades ago, it’s a way to help reduce in-store card fraud and build customer loyalty.

Benefits

Helps Reduce In-Store Card Fraud

Card security is an important factor for U.S. consumers and chip technology is proven to be safer than magnetic stripe cards.

Helps Prevent Card Cloning

Harder to duplicate, chip cards help prevent card cloning by validating each transaction every time it’s used.

Increases Customer Loyalty

By reducing fraud, chip cards provide greater confidence for your customers when making a purchase in your store.

Chip Card Statistics

50%
Of all fraud

While the U.S. accounts for approximately 25 percent of global credit card transaction volume, it struggles with 50 percent of the fraud.1

Last year, counterfeit cards represented $3 billion of the estimated $3.8 billion in fraud losses attributed to brick-and-mortar store transactions.2

Lost or stolen and counterfeit cards account for 51 percent of credit card fraud in the U.S.3

84%

84 percent of credit cards will be chip cards by the end of 2016.3

1. Source: Business Insider, March 2014

2. Aite Group: Interviews with Card Executives from 19 of the top 40 U.S. Issuers and Payment Networks, April and May 2014

3. Mercator, May 2016

EMV Fraud Liability Shift

As of October 2015, merchants who are unable to process chip card transactions because they haven’t upgraded to EMV-enabled terminals may be liable for card fraud that could have been prevented with chip card technology.

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D-PAS

D-Payment Application Specification (D-PAS) is the chip card (EMV)-compliant Discover Network smart-card payment solution for both contact and contactless payments. Accepting Discover chip cards can help protect you from counterfeit Discover card transactions.

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EMV Marketing & Educational Materials

Take advantage of our free EMV resources and educational materials, including employee training videos and in-store signage.

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What you need to know about chip technology

Find out how chip technology and contactless payments can make a meaningful impact on your business.

Business Owners

Acquirers

Integrated Payment Providers

Issuers

Chip Cards: Past, Present and Future

Created two decades ago, EMV technology aims to combat counterfeit card fraud. Today, it’s the global standard for in-store payments.

1996

The global EMV standard is jointly developed by Europay, MasterCard and Visa

2006

EMV is proven to reduce counterfeit card fraud after mass adoption of chip and PIN cards—the United Kingdom reported dramatic reductions in fraudulent, lost and stolen transactions.1

2010

Global issuance of D-PAS cards begins, via Diners Club International® and other network partners.

2012

The first live U.S. EMV transaction is completed in the U.S.

Discover announces its alignment to the U.S. EMV fraud liability shift policies across Discover, Diners Club International, and PULSE.

2013

Discover becomes the sixth owner of EMVCo, a global standards body that facilitates worldwide interoperability and acceptance of secure payment transactions, along with American Express, JCB, MasterCard, UnionPay and Visa.

2015

Discover begins issuing chip cards and migrates millions of cardholders over the course of the year.

Also, the Discover Global Network EMV fraud liability policy goes into effect for point-of-sale (POS) terminals, triggering a nationwide shift to chip technology in the U.S.

2017

The Discover Global Network EMV fraud liability policy goes into effect for automated fuel dispensers and domestic ATMs.

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