Upgrading your terminals to accept chip cards may help protect your business and customers against in-store card fraud. As a result of the EMV fraud liability shift, merchants who transition to chip technology may be less likely to bear the responsibility for fraudulent in-store card transactions.
Employees should be able to identify a chip card and walk your customers through completing a transaction.
Chip cards require the card to be inserted into the reader and will have new prompts for both customers and cashiers. If a chip card does not work, the card can still be swiped.
Customers should be aware of the new checkout process.
Display point-of-sale materials to remind customers to remove their cards after the transaction.
Inform your customers that you accept chip cards with in-store communications.
Social media is another way to let your customers know you now accept chip cards.
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