Explore the benefits and history of chip technology

What is chip technology?

Chip technology, or EMV, offers a safer checkout compared to swiping a card, as the chip generates unique data for every transaction. It was introduced two decades ago as a way to help reduce in-store card fraud and help customer confidence.

Key benefits of accepting chip cards

Helps Reduce In-Store Card Fraud

Card security is one important factor for U.S. consumers and chip technology can be safer than magnetic stripe cards.

Helps Prevent Card Cloning

Harder to duplicate, chip cards help prevent card cloning by validating each transaction every time it’s used.

Help Increase Confidence

By reducing fraud, chip cards provide greater confidence for your customers when making a purchase in your store.

How to start accepting chip cards

Get your next steps for chip card integration.

Business Owners

Acquirers and Processors

Integrated Payment Providers


Get the numbers behind why chip cards are important

There were 15.4 million U.S. fraud victims in 2016, which translates to fraud losses of US$16 billion in 20161.

As more merchants become EMV- capable, U.S. counterfeit fraud will fall from a high of US$4.5 billion in 2016 to less than US$1 billion in 20202.

Lost or stolen and counterfeit cards account for 54 percent of credit card fraud in the U.S.3.


84 percent of general purpose credit cards and charge cards will be EMV compliant by end of 2016, and by year end 2018, almost every general purpose credit card will be compliant4.

1. 2017 Identity Fraud Study, Javelin Strategy & Research

2. Aite Group, May 2016

3. Aite Group: Interviews with 20 large Issuers and Processors, February to April 2016

4. Mercator Advisory Group, November 2016

EMV Fraud Liability Shift

As of October 2015, merchants who are unable to process chip card transactions because they haven’t upgraded to EMV-enabled terminals may be liable for card fraud that could have been prevented with chip card technology.

Download Details

Chip Cards: Past, Present and Future

EMV technology was created two decades ago as a way to combat counterfeit card fraud. Today, it’s evolved into the global standard for in-store payments.


The Discover® Global Network EMV Fraud Liability policy goes into effect for automated fuel dispensers.


The Discover® Global Network EMV Fraud Liability policy goes into effect for domestic ATMs.


Discover begins issuing chip cards and migrates millions of cardholders over the course of the year.

The Discover Global Network EMV fraud liability policy went into effect for point-of-sale (POS) terminals, triggering a nationwide shift to chip technology in the U.S.


Discover becomes the sixth owner of EMVCo, a global standards body that facilitates worldwide interoperability and acceptance of secure payment transactions, along with American Express, JCB, Mastercard, UnionPay and Visa.


The first live U.S. EMV transaction was completed in the U.S.

Discover announces its alignment to the U.S. EMV fraud liability shift policies across Discover, Diners Club International, and PULSE.


Global issuance of D-PAS cards begins, via Diners Club International® and other network partners.


EMV was proven to reduce counterfeit card fraud after mass adoption of chip and PIN cards—the United Kingdom reported dramatic reductions in fraudulent, lost and stolen transactions.1


The global EMV standard was jointly developed by Europay, MasterCard and Visa

Related Articles

Get Set Up for Chip Cards

Acquirers and Integrated Payment Providers, contact us for details about D-PAS enablement. Business owners, please contact your acquirer or payment processor for assistance.

Contact Us


Read More